Stories Work

Are you afraid of speaking in public or afraid your next presentation may be dull?


My father was an incredibly popular person, and the reason was clear to everyone that met him. He told fabulous stories.

One of the things that were most highly valued in my family was humor

and the ability to tell a good story.

Dad would sit in the pub with crowds of mates around him, waiting for his take on his last adventure or opinion. He was not by any means an adventurer – he just had the ability to make the unremarkable seem remarkable and exciting. Family reunions were hilarious as he had a great narrative of his childhood and family – they might not have been all 100% true but Dad believed faced with two options – take the one that is funnier.

How often have you sat in an audience and been mesmerized by a speaker? Did they engage you or excite you? Pay attention to the great Ted Talks Speakers – their success is in their storytelling – no matter how complex or complicated the subject.

How often have you delivered one when all your peers were impressed, and clients moved to action?

What would it mean to you and your career if you had that ability?

If you have heard an enjoyable, memorable speech, sermon, or business presentation, at least one aspect that made it memorable was stories.

Everybody loves a good story. That is part of their power. No matter what our culture, we grew up feeling that hearing a story was a treat.

Stories connect to the primordial brain. Cavemen sat around fires recounting their experiences of the day – teaching others what to look for and what to avoid in the wilds. The women shared tales of their roles in the world.

Stories teach us and connect us.

In business, we quickly discover that stories help us explain complex issues and are the best way to connect to co-workers, customers, and audiences of all sizes and makeup.

Wise leaders, managers, sales professionals, professional speakers, consultants, trainers – in fact, anybody with ambition who wants to make a difference will do well to develop an arsenal of great stories.

If you want to create clear, dramatic examples of a subject- no better way than to tell a story about it. No matter what your position or level, good stories can help differentiate you from your competition.

Exciting or interesting stories can illustrate your message,  inspire, motivate, train, and teach, convince, and persuade. When an audience of one or 1000 listens to you speak or lecture, they must be able to relate to the stories you tell them. You want them to think  – “Wow, I can relate to that!”

If you need professional help to build your arsenal of stories – you are not alone.

Many clients come to me with ideas and adventures but not the ability to relay them. It is easy once you learn how to structure a good story or tale. Fear is gone once competence takes over.